Randomness doesn´t exist! - Istituto Europeo di Design webinar

IED webinar for Russian students on 10 November at 18 MSK.

Randomness doesn´t exist! Design: Broaden the perspective to see the big picture!

What does it really take today to be successful? What does it mean today to be contemporary? These are some of the questions that are often asked by those who want to become a designer, who want to open a brand or hope to work in a company. I always answer with two words: curiosity and pareidolia.

If we cannot read the codes around us, if we can't make the connections with different worlds we can never really be creative. What is pareidolia? It is an instinctive phenomenon, that is the tendency to see recognizable shapes and objects in the amorphous structures that surround us. In short, to see what is not there! We will try to apply this method to the world of design, cinema, fashion, photography to better understand how much the identity of each of us is fundamental to be true professionals of today and maybe of the future.

Participants are invited to perform a creative task CHALLENGE YOURSELF AND CREATE YOUR  MOODBOARD with IED @ IED _ OFFICIAL and Open World @ OPENWORLDEDUCATION instagram, after which participants receive a Certificate of Participation from IED and Open World.

Open World is the official representative of IED in Russia.